Recently, several people have unsubtly hinted that it would behoove me to start reading this column religiously. Call me a cynic, but I just can never get past the splash or whatever you'd call this first "attention-grabbing" snippet. Every time I see it, the first thing I think of is all of the company's other employees (and board members) who are rolling their eyeballs out of their heads at the snippet's pearl-of-wisdom.