terrible standup comic-y sounding moment, but it's a serious question: why do they bother advertising airfare sales with one-way quotes? Do they really think large numbers of us are going to be tricked by the one-way number into accidentally buying a RT ticket that costs twice as much, without noticing? Or are there really that many people who only want to go one way to begin with -- or will suddenly decide to do so because of the sale? What is the real likelihood that people are going to say, "Oh, hey look, it's only $398 ONE WAY to Stockholm. I guess I'll just move there"?